Private Social Media platforms & their censorship

Executive Order on Preventing Online Censorship | The White House

https://www.whitehouse.gov/presidential-actions/executive-order-preventing-online-censorship/

By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered as follows: Section 1.  P

While some will bash Trump - mostly just because he is Trump (and not Hillary? ) - for taking some action against the privately owned social media platforms for censoring posts that don't quite align with the agenda the platform is promoting, perhaps this is a step for putting these "opinion controlling powerhouses" under a bit more liability to adhere to free speech principles??